Business and artificial intelligence


Artificial Intelligence (AI) enables significant and rapid change in businesses in almost all sectors and industries. In particular, machine learning – the ability of computers to improve their performance without human instruction – is driving the development of new applications that can accelerate productivity and competitive advantage for companies.

From automating different aspects of business to predicting patterns in data, AI can perform tasks with far greater accuracy and speed than humans – changing not only what businesses and managers can do, but how they do it. Healthcare, financial, retail and travel organisations are delivering entirely new customer services thanks to chatbots, intelligent voice assistants and conversational AI. Meanwhile, a number of new machine learning applications are giving businesses access to deep analysis of key internal data (such as employee engagement, networks, and churn) to redesign the organization.

This course will give you a deep understanding of how AI is embedded in the business domain so you can discover what it can (and can’t) do for you and your organization. The course will equip you with practical frameworks and templates for working with data scientists and programmers, and show you how to commission analytics and analyse the results.

Key benefits

Artificial intelligence is taking over the world. The aim of this course is therefore to expand your knowledge of artificial intelligence to a higher level. The course covers everything from the basics of A&P to the intricacies of artificial intelligence in machine learning. What’s more, by completing this course you will open up further career opportunities within the IT industry.

We will strive to bridge the gap between business and technology. That’s why this course is designed for executives and business leaders across functions and industries who want to understand the possibilities of AI, and is also applicable to technical professionals such as CIOs, IT managers and business analysts who want to better understand how AI can be implemented in their organizations. 

By successfully completing this course:

Basic information:

  • 11 weeks
  • English
  • On-line
  • € 1100
  • Anytime


Students have access to an online library with more than 10,000 professional publications, books and professional papers.


For whom the course is suitable

This course is suitable for all executives who want to understand how they can prepare their organisations for AI; leaders and senior managers who are looking for the holistic view they need to lead in a digital world, with a focus on the strategic, organisational and innovation implications of AI and data technologies; and senior managers who want to build their own capabilities in strategy, leadership and innovation while creating individual, actionable plans.

Personal development

You need to become a more innovative, flexible and agile thinker. You want to gain and apply exclusive strategic insights.

Real problems

You will learn about many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop more thoughtful strategies for achieving lasting business success.

You aim to develop the organisation

You will learn how to find and create new, streamlined and disruptive business ideas that you can then implement within your organization.

What you will learn in the course

Benefits of using artificial intelligence

Artificial Intelligence (AI) is a key enabler of future competitiveness. Artificial intelligence is already changing the way companies create content for their online business. Many are talking about using them, but very few are using them. In this study, you will learn what advantages artificial intelligence (AI) can give you over your competitors and how and for what content you can use this technology in your online business.

Machine Learning

Strong learning is the science of getting computers to act without being explicitly programmed. In the past decade, machine learning has given us self-driving cars, practical speech recognition, efficient web search, and a vastly improved understanding of the human genome. Machine learning is so widespread today that you probably use it every day without even knowing it. Many researchers also believe that it's the best way to make progress towards human-level artificial intelligence. In this course, you'll learn about the most effective machine learning techniques and get practice implementing and operationalizing them. More importantly, you'll not only learn the theoretical underpinnings of machine learning, but you'll also gain the practical know-how needed to apply these techniques quickly and efficiently to new problems.

Artificial intelligence in business

You will learn the basics of using big data, artificial intelligence and machine learning and the different areas in which they can be used to support business. You will explore the ethics and risks of AI, designing a governance framework for the fair use of AI, and managing people in the fair design of machine learning staff roles. You will also learn about effective marketing strategies using data analytics and how personalization can improve and extend the customer journey and lifecycle. Finally, you'll hear from leading industry experts who will provide insights on how AI and Big Data are revolutionizing the way we do business.

Marketing automation and artificial intelligence

How do you create the ideal marketing machine that can drive acquisition and customer satisfaction and loyalty? Performance marketing can enable your organization to make smart marketing decisions in an optimal way. Layering machine learning and artificial intelligence will further support this process and take your marketing strategy to the next level. Therefore, you will learn the key aspects of performance marketing that will enable you to plan effective performance marketing campaigns that will lead your organization to success. You will use your new skills to design a performance marketing strategy. You will analyze the customer journey and determine which parts of the marketing process can be built upon by integrating machine learning and artificial intelligence. In addition, you will look for ways to responsibly manage customer data and privacy to earn and maintain their trust in your organization.

Product Management and Artificial Intelligence

Organisations in all sectors are increasingly using artificial intelligence and machine learning to create innovative new products and systems. This requires professionals across multiple functions, not just strictly within data science and data engineering teams, to understand when and how AI can be used, speak the language of data and analytics, and be able to work in cross-functional teams on machine learning projects. We will therefore provide you with a basic understanding of how machine learning works and when and how it can be used to solve problems. You will develop skills in applying the data science process and industry best practices to lead machine learning projects, and develop competencies in designing human-centric AI products that ensure privacy and ethical standards.

Executive course tuition fee

If you are ready to take your career and personal life up a notch and want to get an education with an innovative and practical approach, don’t hesitate to apply!

Course tuition: € 1100

Payment can be made in one lump sum or spread over up to 3 interest-free instalments. A first instalment of € 400 is always required before the start of the course.

Tuition fees include all study materials and access to all seminars or online lectures organised by the European Institute of Finance & Management.

5% discount
If the student decides to pay for the course in one lump sum before the start of the course, a 5% discount will be applied additionally to the course price.

About the certificate

Upon successful completion of the course, you will receive a certificate of completion from the European Institute of Finance & Management, which will be valuable evidence that you have acquired better skills, knowledge and abilities in the field of entrepreneurship and the issues of artificial intelligence, which is currently affecting this area and it is necessary to be as knowledgeable as possible.

Throughout the course you will be continually assessed in relation to completing a number of practical assignments. These assignments are always completed online and successful completion is a prerequisite for completing the entire course. You must therefore complete all the assignments given to you as part of your studies in order to be issued with a certificate of successful completion. These assignments vary from course to course and are based on the difficulty of the course and the requirements of the course sponsors or lecturers.

The certificate will be issued in your legal name and will be sent to you on successful completion of the programme as per the requirements set out at the address you have provided on your course application form. The certificate has unlimited validity and can be used throughout your career.