Strategic management


Strategic thinking is no longer a skill reserved only for senior executives, but is now crucial for professional success in a wide range of roles and responsibilities. The better executives understand business strategy and financial performance, the better they are able to develop strategic agility in the face of disruption and make faster, smarter decisions. They will also be better equipped to help their organizations stay ahead of new opportunities and drive the innovation initiatives needed to succeed in today’s more challenging markets.

This course will help you address today’s most pressing strategic business issues and design a strategy for your own organization. Using game theory to broaden your view of the marketplace, you will examine change, disruption, and uncertainty in your industry and design strategies to respond effectively to these variables. As part of this strategy, you will have the opportunity to assess potential internal obstacles to overcome and develop a plan to overcome them. Evaluating a range of approaches including mergers and acquisitions, strategic alliances and organic growth, you will also identify potential synergies that will enhance your organization’s value creation and profitability, and develop the necessary skills to optimize the network of relationships that drive your business.

Key benefits

Whether you are responsible for managing a product line or a multi-business enterprise, you must be able to identify new sources of competitive advantage. Learn how to create a strategic foundation to expand your company’s market share, business operations and global reach.

This course is designed to provide you with key tools and insights from strategy and finance to help you achieve these goals. It will help you understand how a company’s strategic agenda can evolve and how you can use this understanding to better identify opportunities for profitable differentiation. You will then learn how to leverage these opportunities to formulate an execution plan, drive organizational alignment and ultimately improve financial performance.

Upon successful completion of this course, you will be able to:

Basic information:

  • 10 weeks
  • English
  • On-line
  • € 1100
  • Anytime


Students have access to an online library with more than 10,000 professional publications, books and professional papers.


For whom the course is suitable

Are you an executive – in any capacity, from manufacturing to IT – who is currently being called upon to provide strategic insight into your organization? Developing this capability will allow you to better understand the drivers behind each organization’s financial performance and how to apply this knowledge to your specific areas of responsibility.

Personal development

You need to become a more innovative, flexible and agile thinker. You want to gain and apply exclusive strategic insights.

Career advancement

You are a professional with experience in corporate strategy and you want to test or update your knowledge and want to work your way up to a strategic leadership position or are currently working towards one.

Real problems

You will learn about many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop more thoughtful strategies for achieving lasting business success.

What you will learn in the course

Value creation and profitability

Increasing and maintaining profitability requires you to provide unique value to consumers while protecting yourself from competitive threats. Developing a successful strategy requires identifying and planning for specific challenges in your market to avoid costly mistakes, take advantage of new opportunities, and increase long-term profits. In this course, you'll learn a number of real-world examples and effective frameworks to help you strengthen your strategy and profitability. You'll analyze how your organization is currently creating value, and strategically focus on how best to create new value for target customers beyond what competitors are offering. You will conduct an in-depth analysis of competitive threats to your company's profitability, allowing you to both identify threats in your current market and assess the prospects for profitability in other markets you might enter.

Game Theory and Business Strategy

Good strategy does not exist in isolation: a company's success and profitability depends not only on its strategic actions, but also on the strategic actions of other companies. Understanding the strategic linkages between firms can therefore be extremely valuable. Game theory is a tool specifically designed to analyse and exploit these strategic links between the actions of different firms. You will explore the market and identify the key players in your industry. After identifying the key players, you will analyze their capabilities and motivations. You will take into account the physics of business when mapping actions and reactions to strategic moves. In addition, you will examine how other players perceive you and devise ways to influence those views to your advantage.

Developing an innovation strategy

A business with an innovative culture doesn't just happen. You have to plan for both financial success and cultural change. There are several types and approaches to innovation. How do you create an innovation strategy for your business? In this part of the course you will start to create an innovation strategic plan. You will identify your organization's goals and align your innovation strategy with them. You will grow an executive champion and set SMART goals for your new product, service or technology. You identify risks and barriers to deployment and create plans to mitigate them. Along the way, you'll hear case studies from large and small, private and government, established and start-up organizations in a variety of fields that have successfully implemented an innovation strategy with sustainable positive impacts on their bottom line.

Implementing innovation

You've developed an innovation strategy and established a vision, SMART goals and outcome measures. You've identified competencies such as lean startup, makerspace and design thinking, and selected tools to build an innovation culture. Now you will learn how to implement your strategy. After you map your key internal stakeholders, you design a campaign plan for your strategy and assemble a dedicated team. You'll understand the different motivations of your innovation shop and "performance engine" and learn how to work effectively with members of the performance engine team.

Digital platform strategy

The digital environment is still an important part of an organisation's success. For organizations centered around digital technologies, it is important to develop a digital strategy that addresses the specific opportunities and challenges that arise in digital ecosystems. This includes leveraging the potential to become a digital platform or leveraging existing digital platforms from complementary organizations. How can you harness the power of digital platforms to grow your organisation and maximise profitability? In this part of the study, you will therefore assess the state of digital platforms in the current market. You will use this assessment to identify network effects that your organization can leverage and harness to increase the value of your products and services in the marketplace. Once you have identified the state of platforms and network effects, you will develop a digital platform strategy to grow and sustain your digital strategy, especially if your organization can create its own digital platform. Finally, you will explore best practices for interacting with digital platforms created by other organizations and develop a strategy for selecting and interacting with a platform created outside your organization.

How to get the most out of your business relationships

In this part of the course you will assess the status of your business relationships through a comprehensive assessment process. The analysis will allow you to better understand the importance of each relationship to your value creation efforts and how your organization would be impacted if the relationship were to go wrong. You will then clarify expectations of both sides of the relationship, potential opportunities that are not being taken advantage of, goals for mutual success, and what to watch out for in the future. Armed with this knowledge, you will be ready to develop a strategy for improving and maintaining the health of key business relationships through an action plan specifically tailored to the needs of each relationship.

Executive course tuition fee

If you are ready to take your career and personal life up a notch and want to get an education with an innovative and practical approach, don’t hesitate to apply!

Course tuition: € 1100

Payment can be made in one lump sum or spread over up to 3 interest-free instalments. A first instalment of € 400 is always required before the start of the course.

Tuition fees include all study materials and access to all seminars or online lectures organised by the European Institute of Finance & Management.

5% discount
If the student decides to pay for the course in one lump sum before the start of the course, a 5% discount will be applied additionally to the course price.

About the certificate

Upon successful completion of the course, you will receive a certificate of completion from the European Institute of Finance & Management, which will be valuable evidence that you have acquired improved skills, knowledge and abilities in the field of strategic management and will be able to contribute to the successful development of the organisation. This course is accredited by the International Finance and Management Academy, the umbrella organisation for finance and management training courses.

Throughout the course you will be continuously assessed in relation to the completion of several practical assignments. These assignments are always completed online and successful completion is a prerequisite for completing the entire course. You must therefore complete all the assignments given to you as part of your studies in order to be issued with a certificate of successful completion. These assignments vary from course to course and are based on the difficulty of the course and the requirements of the course sponsors or lecturers.

The certificate will be issued in your legal name and will be sent to you on successful completion of the programme as per the requirements set out to the address you have provided on your course application form. The certificate has unlimited validity and can be used throughout your career.